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Getting Attention: Publicity for Game Designers, Companies & Stores

Facilitated by Beth Rimmels & Christopher Helton

Learn how to get attention for your game business. With years of journalism and publicity experience, Beth Rimmels and Christopher Helton will teach you how to draw an audience.

Creating a great game or running a successful store is only half the battle. People have to know about it but cutting through the noise to get attention is getting harder and harder. Beth Rimmels and Christopher Helton have been on both sides of a publicity pitch due to their backgrounds in journalism and the game industry. Learn what to do and what not to do while promoting your business or product.

Crowne Plaza : Pennsylvania Stn C

Game Code SEM17112669

Beth Rimmels has been a contributing writer and/or editor for RPG projects ranging from Flying Buffalo’s “CityBook VII: King’s River Bridge” to 5th Epoch’s latest release, “The Vampire Codex.” Raised a geek long before geek was cool, she’s been an entertainment journalist as well as a movie critic/A&E editor for the Long Island spin-off of The Village Voice. Her comic book column, “Stripped,” led to her being a judge for The Will Eisner Comic Industry Awards. Currently she’s a social media marketing manager and creative consultant in the game industry, e-commerce and tech fields, and is the creator of the multi-setting role-playing game, Awesome 8’s from Rising Stars Press. She's also one-third of the new podcast, The Literate Nerds. 


Christopher Helton is a game designer and co-publisher of the ENnies Award winning tabletop role-playing company Battlefield Press. For over thirteen years he has written about gaming, comics, music and more at the Dorkland! blog. He has written for the Bleeding Cool, EN World and Outland Entertainment websites, combining cultural criticism with the historical background of gaming and comics. He has podcasted and recorded actual play videos for his YouTube channel. He is a near life long fan of the pulps, horror and dark fantasy fiction, and wishes that he had much more time for reading. He resides in St. Petersburg, Fl and has speaking in the third person is a hobby.